LinkedIn Doubles Down on Video: What It Means for Your Brand
LinkedIn Doubles Down on Video: What It Means for Your Brand
Video has officially taken over social media. Platforms like TikTok, Instagram, and YouTube have set the pace, but now LinkedIn is making big moves to bring video to the forefront of professional networking. While LinkedIn isn’t going full TikTok just yet, the platform is seeing a massive uptick in video content—and it’s rolling out new features to capitalise on that momentum.
Why Video is Becoming a Bigger Deal on LinkedIn
Video uploads on LinkedIn have surged by 36% year over year, while video creation on the platform has doubled. That’s a clear sign that professionals, brands, and thought leaders are using video to share insights, tell stories, and engage their networks in a more dynamic way. And LinkedIn is leaning in hard, introducing a new full-screen vertical video experience across both mobile and desktop.
What’s Changing?
Full-screen vertical video for all users: No longer just a mobile feature, LinkedIn is expanding vertical video to desktop users to enhance engagement and visibility.
More tools to drive engagement: Expect new ways to interact with videos, making content more interactive and accessible.
A push for video-driven content strategies: With more than 1 billion users and revenue from premium subscriptions crossing $2 billion, LinkedIn is betting big on video as a key element of its business model.
Why This Matters for Businesses and Creators
LinkedIn’s move into video isn’t just about keeping up with trends—it’s about creating more opportunities for businesses and professionals to build credibility, grow audiences, and drive engagement. Here’s what it means for you:
More visibility: Video content tends to get more engagement than static posts, meaning better reach for your brand.
Stronger audience connection: Video allows for more authentic storytelling and a deeper level of engagement with your network.
More ad opportunities: As LinkedIn ramps up its video push, expect new advertising and sponsored content options geared toward video-first marketing.
How to Leverage LinkedIn’s Video Expansion
If you’re not already using video on LinkedIn, now is the time to start. Here are a few ways to get ahead:
Share quick industry insights: Short-form videos with valuable takeaways perform well and establish your authority in your field.
Showcase behind-the-scenes content: Give your network a glimpse into your company culture, projects, or thought process.
Experiment with live video: If LinkedIn expands its video features further, live video could be a powerful tool for real-time engagement.
Final Thoughts
LinkedIn is no longer just a space for text-heavy updates and articles. Video is becoming a dominant force on the platform, and businesses that embrace it early will have a competitive edge. If video isn’t part of your LinkedIn strategy yet, it’s time to rethink your approach—because LinkedIn is making it clear that video is the future of professional content.