Short Form Video Is Still King…

It’s not just a trend; it’s officially the number one type of content consumed online!

Let’s talk about something that’s impossible to ignore these days: short-form video content. It’s not just a trend; it’s officially the number one type of content consumed online! If your clients want to crush it on social media this year, engaging video content is the way to go. So, how can we tackle this together?

Why Short-Form Video Matters

With platforms like TikTok and Instagram Reels leading the charge, short-form videos are taking over. But hold on—don’t just jump on every trend or play around with the latest catchy sound clips. Here are two key points to keep in mind when crafting your short-form video strategy:

1. Value is Key

Even though the format has changed, one thing remains the same: providing value to your audience is crucial. Each video should offer something meaningful—whether it’s a laugh, some helpful tips, or a dose of inspiration. If you focus on what your audience wants, you’ll build a genuine connection and drive more engagement.

2. Purpose-Driven Content

Now, here’s a biggie: creating content without a clear purpose is a definite “no.” Every short-form video should have a goal, whether it’s boosting brand awareness, driving traffic to a website, or getting viewers to engage. Make sure there’s a solid call-to-action (CTA) that guides them into the client funnel. Remember, likes and views are nice, but they won’t pay the bills!