What to look for in a social media manager

Business Owners this is for you! In an industry flooded with options, here are my TOP 4 QUALITIES & SKILLS a valuable Social Media Manager will possess.

▪️ADAPTABILITY – It’s not enough to schedule posts. Actually, anyone who schedules posts 30 days in advance is a RED FLAG… Why? Because a lot can change in a month; you must be able to try new features and change things based on trends and the continual testing and analytics that you should run on your posts.

▪️INNOVATION & CREATIVITY – Trends keep changing, which is why the best social media managers stay on top of these budding trends and see opportunities to capitalise on them. Innovation and creativity go hand in hand, but they’re not quite the same. Innovation involves bringing change into something that already exists, while creativity is the ability to make something completely new.

▪️ANALYTICAL – You have to work with data; you have to measure the reports because it is in your clients’ best interest to be able to quantify their social ROI (otherwise what on earth are they paying you for?!?!). Every great social media strategy keeps the numbers in mind.
— How much social referral traffic does your content drive?
— Are you really getting more sales with your Facebook Ads?
— How does social media fit into the general marketing strategy?

If a plan isn’t working fix it and be better for it moving forward. If it’s working, you’ve just proven your worth, in other words, your social ROI.

▪️PASSION – Many of these skills can be learned and can always use refining, but no one can teach passion. Your social media manager should be as passionate about your business as their own! There’s nothing more rewarding than loving what you do and working hard to be the best you can be at it. Social Media Managers stand out if they’re deeply passionate about connecting with people and the brands they represent. That excitement and knowledge are then translated through the way they write and create content.