Why is showing your face, is helpful for building a brand? In an era dominated by influencers, and sharing your life online, it’s surprising to think that some individuals still struggle to step into the idea of branding themselves and being the face of their brand.

I count myself among them. For of six years, my business operated solely through word of mouth before I finally embraced the idea of becoming the face of my brand’.

In a world that places considerable emphasis on beauty standards, coupled with the incessant flood of images dictating the norms of attractiveness, fuels insecurities about one’s appearance. Consequently, many have opted to avoid being the face of their brand.

Here are five reasons why you should become the face of your brand:

// You Become More Relatable: People are opting for reliability, and not unattainable standards of wealth, and fame. Your audience wants to be able to see themselves in you. So, show them, you.

// Video Content continues to be extremely popular: If you aim to expand your business and gain increased recognition for your brand, creating video content where you articulate your latest products and services can become the marketer’s most powerful tool.

// Build your Client’s Trust: Gone are the days when businesses use stock images to relay their story and models as the face of their enterprises. Today’s consumers want to familiarise themselves with the people behind these businesses. The more insights they glean, the deeper their trust in you becomes.

// The art of Personal Storytelling: Your narrative is singular, and no one can recount it more authentically than you. Your story is the driving force behind what you do.

// Give your Audience the choice: By showcasing your authentic self, you invite people to love you for who you genuinely are. Branding hinges on discovering your tribe. Not everyone will resonate with you, and that’s perfectly okay – but you will attract an audience that aligns with you.